Get found by AI search - Generative Engine Optimization

About Course

Get found in an AI-driven world, master Generative Engine Optimization (GEO) with Emma, your AI avatar coach.

Master the art of Generative Engine Optimization. AI-powered search is transforming the way people find information, products, and services. Traditional SEO alone is no longer enough. Businesses must adapt to a world where Google SGE, ChatGPT, Bing Chat, and other AI search tools deliver direct, conversational answers instead of simple lists of links. That’s where Generative Engine Optimization (GEO) comes in.

This course teaches you how to optimize your website, brand, and content for AI-driven search. Emma, an AI avatar, is your presenter and guide. With her clear, always-consistent delivery, you’ll grasp complex concepts faster.

The course is created by Marielle, a marketer with a background in marketing, graphic design and film production. You’ll get actionable steps you can implement immediately.

What you’ll learn:

How AI search engines work (and why it matters for your visibility)
Why context, brand mentions, and structured content are overtaking backlinks
Practical GEO strategies for your website, product pages, blogs, and social content
- SEO for AI
- AEO
- Generative Engine Optimization strategies to gain authority

Whether you’re a marketer, entrepreneur, or content creator, this course gives you ready-to-use tactics to future-proof your online visibility in the age of AI search.

Course Content

Introduction

Welcome to our GEO masterclass

00:47
Download your GEO workbook

1. What is GEO (Generative Engine Optimization)?
This module introduces the foundational concepts of Generative Engine Optimization (GEO) and the profound impact of AI on the search landscape. You will learn why GEO is the most critical marketing adaptation for businesses today and how it differs from traditional SEO.

2. Understanding AI search systems
You'll explore the technical foundations of how AI search systems work. From their underlying architecture to specific platforms like Google SGE, Microsoft Copilot, and emerging alternatives.

3. Content strategy for AI optimization
This module teaches you the art and science of creating content that AI systems recognize as authoritative and citation-worthy. You will learn to move beyond traditional content marketing and produce content that demonstrates deep expertise.

4: AI-Era keyword and topic strategy
This module redefines keyword research for the age of AI. You will learn how to move beyond traditional keyword targeting to develop a sophisticated topic-based strategy that builds authority and aligns with how AI systems understand and connect information.

5: Technical optimization for AI systems
This module covers the essential technical optimizations that make your website and content easily understood by AI systems. You will learn how to implement structured data, optimize your site architecture, and ensure your site performs at the highest level.

6: Building authority and trust
This module focuses on the critical element of authority. You will learn how to build and signal your expertise to AI systems, establishing your brand and authors as trusted sources in your field.

7: Multi-format content optimization
This module expands your GEO strategy beyond text to include visual, audio, and video content. You will learn how to optimize all your content formats for discovery and citation by AI systems.

8: Industry-specific GEO strategies
This module provides tailored GEO strategies for specific business models and industries. You will learn how to apply the principles of GEO to the unique challenges and opportunities of your specific market.

Assignment
Let's put your knowledge into practice

Congratulations you’ve completed the course
You have completed the Generative Engine Optimization course!

Add this certificate to your LinkedIn profile to demonstrate your new skills.

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About Course

Course Content

Introduction

Welcome to our GEO masterclass

Download your GEO workbook

1.1: What is GEO (Generative Engine Optimization)?

1.2: The business impact of AI search

1.3: GEO vs. traditional SEO

1.4: The four pillars of GEO success

Quiz module 1

2. Understanding AI search systems You'll explore the technical foundations of how AI search systems work. From their underlying architecture to specific platforms like Google SGE, Microsoft Copilot, and emerging alternatives.

2.1: How do AI search engines work?

2.2: Google SGE deep dive

2.3: Microsoft Copilot and Bing AI

2.4: Emerging AI search platforms

Quiz module 2

3. Content strategy for AI optimization This module teaches you the art and science of creating content that AI systems recognize as authoritative and citation-worthy. You will learn to move beyond traditional content marketing and produce content that demonstrates deep expertise.

3.1: Authority-based content creation

3.2: Comprehensive Content Development

3.3: AI-Friendly Content Structure

3.4: Citation-Worthy Content Standards

Quiz module 3

4: AI-Era keyword and topic strategy This module redefines keyword research for the age of AI. You will learn how to move beyond traditional keyword targeting to develop a sophisticated topic-based strategy that builds authority and aligns with how AI systems understand and connect information.

4.1: AI-Era Keyword Research Methods

4.2: Topic Clustering for Authority Building

4.3: Competitive AI Citation Analysis

4.4: Question-Based Content Planning

Quiz module 4

5: Technical optimization for AI systems This module covers the essential technical optimizations that make your website and content easily understood by AI systems. You will learn how to implement structured data, optimize your site architecture, and ensure your site performs at the highest level.

5.1: Structured Data for AI Understanding

5.2: Content Architecture for AI Crawling

5.3: Site Performance for AI Systems

5.4: Mobile and Voice Optimization

Quiz module 5

6: Building authority and trust This module focuses on the critical element of authority. You will learn how to build and signal your expertise to AI systems, establishing your brand and authors as trusted sources in your field.

6.1: Author Authority Development

6.2: Brand Mention Optimization

6.3: Expert Network Building

6.4: Thought Leadership Content

Quiz module 6

7: Multi-format content optimization This module expands your GEO strategy beyond text to include visual, audio, and video content. You will learn how to optimize all your content formats for discovery and citation by AI systems.

7.1: Text Content Optimization

7.2: Visual Content for AI Systems

7.3: Audio and Podcast Optimization

7.4: Video Content for AI Discovery

Quiz module 7

8: Industry-specific GEO strategies This module provides tailored GEO strategies for specific business models and industries. You will learn how to apply the principles of GEO to the unique challenges and opportunities of your specific market.

8.1: Local Business GEO strategies

8.2: E-commerce GEO Implementation

8.3: B2B GEO Approaches

8.4: Industry-Specific Optimization

Quiz module 8

Assignment Let's put your knowledge into practice

Upload your GEO Masterclass workbook

Congratulations you’ve completed the course You have completed the Generative Engine Optimization course!

A final word from your instructor, Emma.

Earn a certificate