{"id":2168,"date":"2025-09-29T10:12:57","date_gmt":"2025-09-29T10:12:57","guid":{"rendered":"https:\/\/futuremarketingacademy.com\/?page_id=2168"},"modified":"2026-06-23T12:08:57","modified_gmt":"2026-06-23T12:08:57","slug":"onze-expertise","status":"publish","type":"page","link":"https:\/\/futuremarketingacademy.com\/nl\/our-expertise\/","title":{"rendered":"Onze expertise"},"content":{"rendered":"
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Onze expertise<\/h1><\/div>

en wat drijft Future Marketing Academy<\/p><\/div><\/div>\n<\/div><\/div>\n\n\n\n

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Het gat dichten tussen marketing en generatieve AI<\/h2><\/div><\/div><\/div>\n\n\n\n
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Future Marketing Academy is opgericht vanuit \u00e9\u00e9n kernovertuiging: de toekomst van marketing draait om vertrouwen, niet om verkeer. Wij helpen senior marketeers en ondernemers met het framework dat nodig is voor de overstap van jagen op Google-rankings naar het worden van d\u00e9 geciteerde autoriteit in het tijdperk van generatieve AI.

Wij leren geen verouderde SEO tactieken. Wij leren Generative Engine Optimization (GEO), een strategische discipline opgebouwd om \u201cGeleende Autoriteit\u201d te vergaren en een concurrentievoordeel te vestigen.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Het verhaal achter het GEO-framework<\/h2>\n\n\n\n
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Oprichter en onderzoeker<\/h3><\/div>

Marielle Alferink<\/strong> is een marketingprofessional en grafisch ontwerper met een passie voor innovatie. Na haar studie Communication & Multimedia Design aan de NHL in Leeuwarden en internationale ervaring aan de Lusofona University in Lissabon, heeft ze jarenlange praktijkervaring opgedaan in marketing en design, en werkt ze momenteel als marketeer en grafisch ontwerper bij Obimex.

Marielle's nieuwsgierigheid naar vooruitgang in design en technologie bracht haar ertoe de monumentale verschuiving veroorzaakt door AI te herkennen. Terwijl de branche discussieerde over de impact van ChatGPT en AI Overviews, wijdde Marielle zich aan maanden van gespecialiseerd, fundamenteel onderzoek<\/strong>.

\u201cIk heb deze cursus opgezet door onderzoek te doen toen er nauwelijks nog informatie beschikbaar was. Ik heb de verbanden gelegd in marketing in de echte wereld en me meedogenloos verdiept in hoe specifieke marketingonderdelen moeten<\/em> veranderen om te worden vermeld in AI-zoekresultaten. Dit raamwerk is het gecodificeerde resultaat van die diepgaande analyse.\u201d<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"Marielle<\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

De verbintenis van de academie tot innovatie<\/h2><\/div>\n\n\n\n

Ontwikkeld door een marketeer, onderwezen met AI. Het GEO-raamwerk is Gemaakt door Marielle Alferink<\/strong> en afgeleverd door Emma, een AI-avatar, om onze toewijding aan innovatie te weerspiegelen:<\/h5>\n\n\n\n
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\"Emma<\/figure><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n
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AI-leraar<\/h3><\/div>

We hebben een bewuste, strategische keuze gemaakt om een AI-avatar te gebruiken voor instructie. Emma, onze toegewijde AI-instructeur, is geprogrammeerd en getraind op Marielle's exacte GEO-methodologie. Dit garandeert:
Ongekende Helderheid: Elk complex concept wordt met perfecte, consistente duidelijkheid uitgelegd.

Nul variabiliteit: Het raamwerk wordt exact onderwezen zoals het is onderzocht, zonder menselijke fouten of subtiele afwijkingen.

Innovatie in Actie: We gebruiken de best beschikbare technologie om de toekomst van marketing te onderwijzen, waarmee we onze toewijding aan de modernste tools bewijzen.<\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

The story behind the GEO framework Academy\u2019s commitment to innovation Developed by a marketer, taught with AI. The GEO framework is Created by Marielle Alferink and delivered by Emma an AI avatar to reflect our commitment to innovation:<\/p>","protected":false},"author":219,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2168","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Future Marketing Academy","author_link":"https:\/\/futuremarketingacademy.com\/nl\/author\/future-marketing-academy\/"},"uagb_comment_info":0,"uagb_excerpt":"The story behind the GEO framework Academy\u2019s commitment to innovation Developed by a marketer, taught with AI. The GEO framework is Created by Marielle Alferink and delivered by Emma an AI avatar to reflect our commitment to innovation:","_links":{"self":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/users\/219"}],"replies":[{"embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/comments?post=2168"}],"version-history":[{"count":7,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2168\/revisions"}],"predecessor-version":[{"id":3283,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2168\/revisions\/3283"}],"wp:attachment":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/media?parent=2168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}