{"id":2168,"date":"2025-09-29T10:12:57","date_gmt":"2025-09-29T10:12:57","guid":{"rendered":"https:\/\/futuremarketingacademy.com\/?page_id=2168"},"modified":"2026-07-06T10:56:49","modified_gmt":"2026-07-06T10:56:49","slug":"onze-expertise","status":"publish","type":"page","link":"https:\/\/futuremarketingacademy.com\/nl\/our-expertise\/","title":{"rendered":"Onze expertise"},"content":{"rendered":"
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Onze expertise<\/h1><\/div><\/div><\/div>\n<\/div><\/div>\n\n\n\n
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Het gat dichten tussen marketing en generatieve AI<\/h2><\/div><\/div><\/div>\n\n\n\n
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Jarenlang waren de regels voor online zichtbaarheid duidelijk en hetzelfde. Je optimaliseerde je website, bouwde autoriteit en klom in de zoekresultaten. Het doel was altijd hetzelfde. Kliks. Maar de klik verwijnt.

Vandaag beantwoorden AI systemen zoals ChatGPT, Google AI Overview en Perplexity antwoorden direct. Ze combineren informatie van bronnen die ze vertrouwen en gebruiken die bronnen bij hun antwoord.

De vraag is niet langer \"hoe hoog ranken we?\". De vraag is \"waarom zou AI me uberhaupt noemen in een antwoord?\".

Future Marketing Academy is gebouwd om die vraag te beantwoorden.<\/p><\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Education and training<\/h2>\n\n\n\n

Future Marketing Academy is specialist in onderwijs over AI Marketing zoals Generative Engine Optimization. De strategie die ervoor zorgt dat AI systemen je merk herkennen, vertrouwen en gebruiken bij het genereren van een antwoord. Generative Engine Optimization<\/a>, the strategy that ensures AI systems recognize your brand as a trusted authority and cite you in their answers.

We geven online cursussen aan SEO specialisten die door willen leren. En workshops voor marketing teams die de AI strategie voor hun bedrijf willen bepalen.<\/p>\n\n\n\n

Beide wegen leiden tot dezelfde uitkomst: een merk die door AI systemen wordt vertrouwt en gebruikt in een antwoord.
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Individual SEO specialists<\/h3>\n\n\n\n

We help individual SEO specialists and marketers understand how AI search works and how to implement GEO in their own work through research, frameworks, and a practical online course.<\/p>\n\n\n\n

Marketing teams<\/h3>\n\n\n\n


We help marketing teams<\/a> in the Netherlands make the shift from traditional SEO to AI marketing through incompany training that translates GEO into the way your team thinks, works, and creates content.

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\"Sharing<\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Areas of expertise<\/h2>\n\n\n\n
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Generative Engine Optimization<\/h3><\/div>

How AI search works and how to make sure your brand gets cited. From the fundamentals of GEO to practical implementation using the CASE Framework.<\/p>

Lees meer<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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AI Marketing for Teams<\/h3><\/div>

How marketing teams make the shift from traditional SEO to AI marketing. From mindset to strategy to incompany training.<\/p>

Lees meer<\/span><\/a><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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The story behind the CASE framework<\/h2>\n\n\n\n
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Oprichter en onderzoeker<\/h3><\/div>

Marielle Alferink<\/a><\/strong> is a AI Marketing Strategist and Founder of Future Marketing Academy. After studying Communication & Multimedia Design at NHL in Leeuwarden and gaining international experience at Lusofona University in Lisbon, she gained years of practical expertise in marketing and design.

Marielle's nieuwsgierigheid naar vooruitgang in design en technologie bracht haar ertoe de monumentale verschuiving veroorzaakt door AI te herkennen. Terwijl de branche discussieerde over de impact van ChatGPT en AI Overviews, wijdde Marielle zich aan months of research<\/strong>.

\u201cIk heb deze cursus opgezet door onderzoek te doen toen er nauwelijks nog informatie beschikbaar was. Ik heb de verbanden gelegd in marketing in de echte wereld en me meedogenloos verdiept in hoe specifieke marketingonderdelen moeten<\/em> veranderen om te worden vermeld in AI-zoekresultaten. Dit raamwerk is het gecodificeerde resultaat van die diepgaande analyse.\u201d<\/p><\/div><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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\"Marielle<\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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What is Future Marketing Academy?<\/h3>\n
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Future Marketing Academy is a specialist in Generative Engine Optimization (GEO) the strategy that helps brands get cited by AI systems like ChatGPT, Google AI Overviews, and Perplexity. We offer an online course for individual SEO specialists and incompany training for marketing teams in the Netherlands.<\/p>\n\n<\/div>\n<\/div>\n

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Who is Future Marketing Academy for?<\/h3>\n
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We work with two groups: international SEO specialists and marketers who want to implement GEO themselves, and marketing managers and commercial directors in the Netherlands who want to train their team in AI marketing.<\/p>\n\n<\/div>\n<\/div>\n

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What makes Future Marketing Academy different?<\/h3>\n
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What makes Future Marketing Academy different? Our approach is grounded in deep research into how large language models evaluate and cite sources. We do not teach theory we teach a tested methodology that is immediately applicable to your own work or organisation.<\/p>\n\n<\/div>\n<\/div>\n

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Wat is het CASE-kader?<\/h3>\n
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The CASE Framework is our four-part methodology for GEO: Complete, Authority, Structure, Exclusive. It translates the requirements of AI search into a clear, actionable strategy. Read the full breakdown in The CASE Framework: The Guide to GEO<\/a>.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

Education and training Future Marketing Academy is a specialist in educating about AI marketing like Generative Engine Optimization, the strategy that ensures AI systems recognize your brand as a trusted authority and cite you in their answers. We do two things, and we do them well. Both paths lead to the same outcome: a brand […]<\/p>\n","protected":false},"author":219,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2168","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Future Marketing Academy","author_link":"https:\/\/futuremarketingacademy.com\/nl\/author\/future-marketing-academy\/"},"uagb_comment_info":0,"uagb_excerpt":"Education and training Future Marketing Academy is a specialist in educating about AI marketing like Generative Engine Optimization, the strategy that ensures AI systems recognize your brand as a trusted authority and cite you in their answers. We do two things, and we do them well. Both paths lead to the same outcome: a brand…","_links":{"self":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2168","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/users\/219"}],"replies":[{"embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/comments?post=2168"}],"version-history":[{"count":27,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2168\/revisions"}],"predecessor-version":[{"id":3439,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2168\/revisions\/3439"}],"wp:attachment":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/media?parent=2168"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}