{"id":2868,"date":"2026-01-10T14:39:01","date_gmt":"2026-01-10T14:39:01","guid":{"rendered":"https:\/\/futuremarketingacademy.com\/?page_id=2868"},"modified":"2026-04-10T13:59:54","modified_gmt":"2026-04-10T13:59:54","slug":"marielle-alferink","status":"publish","type":"page","link":"https:\/\/futuremarketingacademy.com\/nl\/marielle-alferink\/","title":{"rendered":"Marielle Alferink"},"content":{"rendered":"\n
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Marielle Alferink – AI Marketing Strategist and Founder<\/h2>\n<\/div><\/div>\n\n\n\n
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The Credibility Shift Framework<\/h2><\/div>

Marielle Alferink is the AI marketing strategist who teaches marketing specialists and teams to adapt to the future of marketing and AI. She developed “The Credibility Shift Framework,” a methodology that moves beyond traditional SEO to focus on what AI systems value most: demonstrable expertise and verifiable authority.


Her core philosophy: “The shift in AI search is from visibility to credibility. Winners in AI are not the ones that say they do something, but the ones that prove they know what they are talking about.”<\/p><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Professional journey<\/h2>\n\n\n\n

Marielle has spent over a decade in marketing, starting in film production and graphic design before transitioning into marketing roles at software and wholesale companies. This diverse background gave her a unique perspective on how businesses communicate and how customers make decisions.<\/p>\n\n\n\n

While most marketers were still focused on traditional SEO in 2023-2024, Marielle was researching how AI systems actually work. This led her to pioneer Generative Engine Optimization. A discipline that barely existed and that most marketers still don’t understand.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Measurable impact<\/h2>\n\n\n\n
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50% increase in AI citations<\/h4><\/div>


Businesses Marielle has worked with have seen an increase in their AI citations by 50% within 4 months.<\/p><\/div><\/section>\n\n\n\n

2.5x higher conversion rate<\/h4><\/div>


Visitors from AI search are 2.5x more likely to convert than traditional SEO visitors.<\/p><\/div><\/section>\n\n\n\n

Case study<\/h4><\/div>


After our Incompany introduction session, Hemink Group was so convinced of GEO’s importance that they immediately requested a full workshop.<\/p><\/div><\/section>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Deep expertise in GEO<\/h2>\n\n\n\n
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Why Schema Markup For AI Search?<\/h4><\/div>
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10 Key Differences Between SEO and Generative Engine Optimization<\/h4><\/div>
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Incompany AI Marketing Training<\/h4><\/div><\/div><\/div>\n\n\n\n
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How AI is Transforming Digital Marketing<\/h4><\/div>
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Read more resources<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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Education & Credentials<\/h2><\/div>
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