{"id":2980,"date":"2026-04-17T14:22:32","date_gmt":"2026-04-17T14:22:32","guid":{"rendered":"https:\/\/futuremarketingacademy.com\/?page_id=2980"},"modified":"2026-05-30T10:16:19","modified_gmt":"2026-05-30T10:16:19","slug":"incompany-geo-training","status":"publish","type":"page","link":"https:\/\/futuremarketingacademy.com\/nl\/incompany-geo-training\/","title":{"rendered":"Incompany GEO Training"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-layout-grid uagb-block-a6afnycw alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h1 class=\"wp-block-heading has-text-align-left has-ast-global-color-5-color has-text-color has-link-color wp-elements-72a416a2ffce91f1b95cad8bacbd0bb1\">Incompany GEO Training<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-hnig7ngp alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"uagb-block-32b4f38a uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">As a marketing manager you are probably asking &#8220;How does AI actually change our SEO results?&#8221; or &#8220;How can I train my team on AI&#8221;. This <strong>Generative Engine Optimization<\/strong> training is designed to answer those questions. It&#8217;s no longer just about being found, but it&#8217;s about being cited in AI answers.<br><br>To navigate this transition we&#8217;ve developed the Credibility Framework, which exists of four important pillars for GEO succes.<br> In this practical in-company training, your team will learn how to adapt your content, build authority, and measure the results of your Generative Engine Optimization efforts.<br><strong><br><\/strong>Curious about our workshops? We offer a <a href=\"https:\/\/futuremarketingacademy.com\/nl\/incompany-ai-training#GEO-introduction-lesson\" data-type=\"link\" data-id=\"https:\/\/futuremarketingacademy.com\/#GEO-introduction-lesson\"><strong>free GEO introduction lesson<\/strong><\/a>, where we&#8217;ll explain the mindshift that marketers need to make if they want to stay ahead in this new AI search landscape.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-3e41869c wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-text-align-center wp-element-button\" href=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/05\/Incompany-training-GEO-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the leaflet<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cd71d3f6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-17377234 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing-1024x1024.jpg ,https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing.jpg 780w, https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing.jpg 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing-1024x1024.jpg\" alt=\"Marielle Alferink Founder and Incompany Trainer about AI Marketing\" class=\"uag-image-2876\" width=\"1024\" height=\"1024\" title=\"Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading\">What&#8217;s the credibility framework for GEO marketing? <\/h2>\n\n\n\n<div class=\"uagb-block-1271f9cb uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top \"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">In this practical half-day workshop, your team will build a hands-on strategy using our signature <strong>CASE Framework\u2122<\/strong>. We developed this approach to navigate the shift toward AI-driven search. This framework focuses on the 4 critical pillars of visibility:<\/p><\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Complete:<\/strong>&nbsp;Go beyond keywords. We\u2019ll show you how to write thorough content that AI needs to provide a full answer.<\/li>\n\n\n\n<li><strong>Authority &amp; expertise:<\/strong>&nbsp;Build the digital signals (E-E-A-T) required for AI models to trust and recommend your company.<\/li>\n\n\n\n<li><strong>Structure:<\/strong>&nbsp;Learn how to layout your content so AI models instantly recognize and surface your data in their responses.<\/li>\n\n\n\n<li><strong>Exclusive:<\/strong> Create the unique data points and perspectives that force AI engines to credit your brand as the expert.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7a2f2dc9 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-container uagb-block-90c2c308\">\n<div class=\"uagb-block-ea213b56 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top  wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">Start with a free GEO introduction lesson<\/h2><\/div><p class=\"uagb-ifb-desc\">Want to get to know us first? You can. Start with a free introduction lesson &#8216;the Generative Mindshift&#8217;. In one hour, we&#8217;ll show you what&#8217;s changing in the world of online search and how you can respond to it.<\/p><\/div><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">Give Your Team the AI Skills of Tomorrow<\/h2>\n\n\n\n<div class=\"uagb-block-ea1dd83a uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top  wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Don&#8217;t wait until your competitors have figured it out. The future of marketing is happening today. Investing in an GEO training for your team is the most effective way to secure your online visibility for years to come.<br><br>Are you ready to give your team the tools they need to succeed?<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-image uagb-block-2058898f wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" srcset=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2025\/09\/marketing-meeting-woman-e1765281751376-1024x1015.webp ,https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2025\/09\/marketing-meeting-woman-e1765281751376.webp 780w, https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2025\/09\/marketing-meeting-woman-e1765281751376.webp 360w\" sizes=\"auto, (max-width: 480px) 150px\" src=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2025\/09\/marketing-meeting-woman-e1765281751376-1024x1015.webp\" alt=\"free GEO mindshift session about AI marketing\" class=\"uag-image-2092\" width=\"1024\" height=\"1015\" title=\"marketing-meeting-woman\" loading=\"lazy\" role=\"img\"\/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div id=\"GEO-introduction-lesson\" class=\"wp-block-uagb-container uagb-block-b48696c7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 class=\"wp-block-heading\">Request a free GEO introduction lesson<\/h2>\n\n\n<div class=\"wpforms-container wpforms-block wpforms-block-abf2a8c2-4e32-4e4f-905a-b2ad15c4cc6f\" id=\"wpforms-2771\"><form id=\"wpforms-form-2771\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"2771\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/nl\/wp-json\/wp\/v2\/pages\/2980\" data-token=\"bb4657b9072e4043244b4bfbb9e5b804\" data-token-time=\"1780408524\"><noscript class=\"wpforms-error-noscript\">Schakel JavaScript in uw browser in om dit formulier in te vullen.<\/noscript><div class=\"wpforms-field-container\">\t\t<div id=\"wpforms-2771-field_5-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"5\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-2771-field_5\" >company Tell Company<\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-2771-field_5\" class=\"wpforms-field-medium\" name=\"wpforms[fields][5]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-2771-field_4-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-2771-field_4\">Company name<\/label><input type=\"text\" id=\"wpforms-2771-field_4\" class=\"wpforms-field-medium\" name=\"wpforms[fields][4]\" ><\/div><div id=\"wpforms-2771-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><label class=\"wpforms-field-label\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><div class=\"wpforms-field-row wpforms-field-large\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-2771-field_1\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][1][first]\" required><label for=\"wpforms-2771-field_1\" class=\"wpforms-field-sublabel after\">Eerste<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-2771-field_1-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][1][last]\" required><label for=\"wpforms-2771-field_1-last\" class=\"wpforms-field-sublabel after\">Achternaam<\/label><\/div><\/div><\/div><div id=\"wpforms-2771-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-2771-field_2\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-2771-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-2771-field_3-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-2771-field_3\">Tell me something about your company &amp; team<\/label><textarea id=\"wpforms-2771-field_3\" class=\"wpforms-field-medium\" name=\"wpforms[fields][3]\" ><\/textarea><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-2771-field_5-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-2771-field_5-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-2771-field_5-container label { counter-increment: none; }' ) );\n\t\t\t\t\tdocument.head.appendChild( style );\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><!-- .wpforms-field-container --><div class=\"wpforms-recaptcha-container wpforms-is-turnstile\" ><div class=\"wpforms-turnstile\" data-sitekey=\"0x4AAAAAAB481u6d2M4NhkkK\" data-action=\"FormID-2771\"><\/div><input type=\"text\" name=\"g-recaptcha-hidden\" class=\"wpforms-recaptcha-hidden\" style=\"position:absolute!important;clip:rect(0,0,0,0)!important;height:1px!important;width:1px!important;border:0!important;overflow:hidden!important;padding:0!important;margin:0!important;\" data-rule-turnstile=\"1\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"2771\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2980\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-2771\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Send message\" aria-live=\"assertive\" value=\"wpforms-submit\">Send message<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/futuremarketingacademy.com\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Aan het laden\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\n\n\n<div class=\"wp-block-uagb-container uagb-block-1shqywi5\"><div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1776439168616\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">How many team members can participate in a session?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>These GEO trainings are designed for marketingteams between 4 and 12 employees. If you have different preferences please contact us.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1776439296860\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What&#8217;s Generative Engine Optimization?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Generative Engine Optimization is a way to adapt your marketing strategy to get referenced by AI in their answers.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1776439354486\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is the location of the training?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>These introduction lessons and trainings are being held at your company in The Netherlands.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cb429584 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\"><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Incompany GEO Training\nWat is het geloofwaardigheidskader voor GEO marketing?\nGeef uw team de AI-vaardigheden van de toekomst\nVraag een gratis GEO introductieles aan<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2980","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Future Marketing Academy","author_link":"https:\/\/futuremarketingacademy.com\/nl\/author\/marketinginnovation\/"},"uagb_comment_info":0,"uagb_excerpt":"Incompany GEO Training What&#8217;s the credibility framework for GEO marketing? Give Your Team the AI Skills of Tomorrow Request a free GEO introduction lesson","_links":{"self":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/comments?post=2980"}],"version-history":[{"count":27,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2980\/revisions"}],"predecessor-version":[{"id":3045,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/2980\/revisions\/3045"}],"wp:attachment":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/media?parent=2980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}