{"id":3074,"date":"2026-06-07T12:51:18","date_gmt":"2026-06-07T12:51:18","guid":{"rendered":"https:\/\/futuremarketingacademy.com\/?page_id=3074"},"modified":"2026-07-20T10:25:42","modified_gmt":"2026-07-20T10:25:42","slug":"gratis-geo-introductiesessie","status":"publish","type":"page","link":"https:\/\/futuremarketingacademy.com\/nl\/free-geo-introduction-session\/","title":{"rendered":"Gratis GEO introductiesessie"},"content":{"rendered":"\n<div class=\"wp-block-uagb-container uagb-layout-grid uagb-block-a6afnycw alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h1 class=\"wp-block-heading has-text-align-left page-titles has-ast-global-color-5-color has-text-color has-link-color wp-elements-050488344ee74e6208f3f64432916cd7\" id=\"free-geo-introduction-session-for-your-marketing-team\">Free GEO Introduction Session for Your Marketing Team<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-2c84d704 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-container uagb-block-ca6bff00\">\n<div class=\"wp-block-uagb-info-box uagb-block-cfc129ba uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Want to know how your team can become more visible in AI-generated answers from tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews? In one practical introduction session, Future Marketing Academy shows what Generative Engine Optimization means for your content, SEO and marketing strategy.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-7387b849 wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div class=\"wp-block-uagb-container uagb-layout-flex uagb-block-d2020775\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button has-custom-width wp-block-button__width-75\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/futuremarketingacademy.com\/free-geo-introduction-session\/#GEO-introduction-lesson\">request free introduction Session<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-image uagb-block-13da930e wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none uag-hide-mob\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/06\/Future-Marketing-Academy-Marielle-Alferink-Hengelo-e1780842108379-edited-1024x768.jpeg\" alt=\"Marielle Alferink Incompany AI Marketing Training\" class=\"uag-image-3103\" width=\"1024\" height=\"768\" title=\"Future-Marketing-Academy-Marielle-Alferink-Hengelo\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-cd71d3f6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-17377234 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2025\/09\/man-marketing-meeting-1024x683.webp\" alt=\"\" class=\"uag-image-2085\" width=\"1024\" height=\"768\" title=\"man-marketing-meeting\" loading=\"lazy\" role=\"img\"><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"ai-is-changing-how-customers-find-information\" class=\"wp-block-heading\">AI is changing how customers find information<\/h2>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-1271f9cb uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">Search behaviour is shifting from traditional search results to AI-generated answers. Your potential customers increasingly use tools such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews to explore topics, compare providers and make decisions.<br><br>That means your marketing team needs more than classic SEO. Your content must be complete, trustworthy, well-structured and distinctive enough for AI systems to understand and use.<br><br>The free GEO introduction session helps your team understand what is changing and where your first opportunities are.<\/p><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/futuremarketingacademy.com\/free-geo-introduction-session\/#GEO-introduction-lesson\">Plan a free session for your team<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-7a2f2dc9 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-container uagb-block-90c2c308\">\n<div class=\"wp-block-uagb-info-box uagb-block-ea213b56 uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">What your team will learn in the session<\/h2><\/div><p class=\"uagb-ifb-desc\">The session gives your team a practical first understanding of Generative Engine Optimization. This is what we&#8217;ll cover:<\/p><div class=\"uagb-ifb-button-wrapper wp-block-button\"><a href=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/05\/Incompany-training-GEO-1.pdf\" class=\"uagb-infobox-cta-link ast-outline-button\" target=\"_blank\" rel=\"noopener noreferrer\" style=\"border-width:revert-layer\" onclick=\"return true;\"><span class=\"uagb-inline-editing\">Download the brochure<\/span><\/a><\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-container uagb-block-bf48d331\">\n<figure style=\"line-height:1.2\" class=\"wp-block-table has-small-font-size\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>The session<\/strong><\/th><th><strong>Outcome for your team<\/strong><\/th><\/tr><\/thead><tbody><tr><td>GEO vs SEO explained<\/td><td>Your team understands why AI search requires a different content approach.<\/td><\/tr><tr><td>Introduction to the CASE Framework<\/td><td>Your team receives a practical model for improving AI visibility.<\/td><\/tr><tr><td>Examples from content and marketing<\/td><td>The topic becomes concrete and relevant to daily work.<\/td><\/tr><tr><td>Discussion of your next steps<\/td><td>You know whether a follow-up workshop would be useful.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-664b7be3 default uagb-is-root-container\">\n<div class=\"wp-block-uagb-container uagb-block-15183fb3\">\n<div class=\"wp-block-uagb-container uagb-block-d6798f2e alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-uagb-image uagb-block-fdaa83b6 wp-block-uagb-image--layout-default wp-block-uagb-image--effect-static wp-block-uagb-image--align-none\"><figure class=\"wp-block-uagb-image__figure\"><img decoding=\"async\" src=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2025\/09\/marketing-team-meeting-1024x768.webp\" alt=\"marketing team meeting\" class=\"uag-image-2095\" width=\"1024\" height=\"768\" title=\"marketing-team-meeting\" loading=\"lazy\" role=\"img\" \/><\/figure><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"ai-is-changing-how-customers-find-information\" class=\"wp-block-heading\">Designed for marketing teams that want to stay visible in AI search<\/h2>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-7a075fea uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">This introduction session is especially relevant for marketing teams, content teams, SEO specialists, communication professionals and marketing managers who want to understand how AI-generated answers affect their visibility.<br><br>It is best suited for teams of approximately 3 to 12 people within companies in the Netherlands. Basic knowledge of marketing or content is useful, but your team does not need advanced SEO knowledge to join the introduction session.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/05\/Incompany-training-GEO-1.pdf\">Request a free session<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-51e3a762 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-uagb-container uagb-block-2b76e273\">\n<div class=\"wp-block-uagb-info-box uagb-block-011b70ba uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top wp-block-uagb-info-box--has-margin\"><div class=\"uagb-infobox-margin-wrapper\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><h2 class=\"uagb-ifb-title\">The framework behind the training<\/h2><\/div><p class=\"uagb-ifb-desc\">During the session, your team is introduced to the CASE Framework\u2122 from Future Marketing Academy. This framework helps marketers create content that is easier for AI systems to understand, evaluate and cite.<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<ul class=\"wp-block-list\">\n<li><strong>Complete:<\/strong>&nbsp;Answer important questions fully and provide useful context.<\/li>\n\n\n\n<li><strong>Authority &amp; expertise:<\/strong>&nbsp;Make expertise, trust and brand authority visible.<\/li>\n\n\n\n<li><strong>Structure:<\/strong>&nbsp;Organize information so AI systems can process it more easily.<\/li>\n\n\n\n<li><strong>Exclusive:<\/strong>&nbsp;Add unique insights, examples or data that make your content stand out.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-1f6f52a1 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/06\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing-edited-2-1024x768.jpg\" alt=\"Marielle Alferink Founder and Incompany Trainer about AI Marketing\" class=\"wp-image-3167\" title=\"\" srcset=\"https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/06\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing-edited-2-1024x768.jpg 1024w, https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/06\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing-edited-2-300x225.jpg 300w, https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/06\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing-edited-2-768x576.jpg 768w, https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/06\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing-edited-2-16x12.jpg 16w, https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/06\/Marielle-Alferink-Founder-Incompany-Trainer-AI-Marketing-edited-2.jpg 1117w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"ai-is-changing-how-customers-find-information\" class=\"wp-block-heading\">Training by Future Marketing Academy<\/h2>\n\n\n\n<div class=\"wp-block-uagb-info-box uagb-block-ef1e4fbe uagb-infobox__content-wrap  uagb-infobox-icon-above-title uagb-infobox-image-valign-top\"><div class=\"uagb-ifb-content\"><div class=\"uagb-ifb-title-wrap\"><\/div><p class=\"uagb-ifb-desc\">The session is delivered by Marielle Alferink from Future Marketing Academy. The approach combines strategic explanation with practical application, so your team understands not only what GEO is, but also what it means for your own content and marketing priorities.<br><br>If the introduction session shows that your team wants to go deeper, you can book one or more practical incompany workshops. There is no automatic registration or obligation after the free session.<\/p><\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/bunny-wp-pullzone-o8gxdikckw.b-cdn.net\/wp-content\/uploads\/2026\/07\/Incompany-Training-AI-Marketing-Brochure.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the brochure<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<figure class=\"wp-block-pullquote has-medium-font-size\" style=\"margin-top:0;margin-bottom:0;padding-top:0;padding-bottom:0\"><blockquote><p>I didn&#8217;t really know beforehand what to expect or if we even needed this. But after the introductory session, I am so glad we invited you.<\/p><\/blockquote><\/figure>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<div id=\"GEO-introduction-lesson\" class=\"wp-block-uagb-container uagb-block-b48696c7 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<h2 id=\"request-a-free-geo-introduction-lesson\" class=\"wp-block-heading\">Request a free GEO introduction session<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fill in the form and briefly tell us which team you would like to request the session for. We will contact you to align the session with your organization, knowledge level and main questions about AI search and GEO. <\/p>\n\n\n<div class=\"wpforms-container wpforms-block wpforms-block-abf2a8c2-4e32-4e4f-905a-b2ad15c4cc6f\" id=\"wpforms-2771\"><form id=\"wpforms-form-2771\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"2771\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/nl\/wp-json\/wp\/v2\/pages\/3074\" data-token=\"e34447a58ac84afe10d3238215a1fb6a\" data-token-time=\"1785030471\"><noscript class=\"wpforms-error-noscript\">Schakel JavaScript in uw browser in om dit formulier in te vullen.<\/noscript><div class=\"wpforms-field-container\">\t\t<div id=\"wpforms-2771-field_5-container\"\n\t\t\tclass=\"wpforms-field wpforms-field-text\"\n\t\t\tdata-field-type=\"text\"\n\t\t\tdata-field-id=\"5\"\n\t\t\t>\n\t\t\t<label class=\"wpforms-field-label\" for=\"wpforms-2771-field_5\" >team me Name<\/label>\n\t\t\t<input type=\"text\" id=\"wpforms-2771-field_5\" class=\"wpforms-field-medium\" name=\"wpforms[fields][5]\" >\n\t\t<\/div>\n\t\t<div id=\"wpforms-2771-field_4-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-2771-field_4\">Company name<\/label><input type=\"text\" id=\"wpforms-2771-field_4\" class=\"wpforms-field-medium\" name=\"wpforms[fields][4]\" ><\/div><div id=\"wpforms-2771-field_1-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"1\"><label class=\"wpforms-field-label\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><div class=\"wpforms-field-row wpforms-field-large\"><div class=\"wpforms-field-row-block wpforms-first wpforms-one-half\"><input type=\"text\" id=\"wpforms-2771-field_1\" class=\"wpforms-field-name-first wpforms-field-required\" name=\"wpforms[fields][1][first]\" required><label for=\"wpforms-2771-field_1\" class=\"wpforms-field-sublabel after\">Eerste<\/label><\/div><div class=\"wpforms-field-row-block wpforms-one-half\"><input type=\"text\" id=\"wpforms-2771-field_1-last\" class=\"wpforms-field-name-last wpforms-field-required\" name=\"wpforms[fields][1][last]\" required><label for=\"wpforms-2771-field_1-last\" class=\"wpforms-field-sublabel after\">Achternaam<\/label><\/div><\/div><\/div><div id=\"wpforms-2771-field_2-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-2771-field_2\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-2771-field_2\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][2]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-2771-field_3-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"3\"><label class=\"wpforms-field-label\" for=\"wpforms-2771-field_3\">Tell me something about your company &amp; team <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-2771-field_3\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][3]\" required><\/textarea><\/div><script>\n\t\t\t\t( function() {\n\t\t\t\t\tconst style = document.createElement( 'style' );\n\t\t\t\t\tstyle.appendChild( document.createTextNode( '#wpforms-2771-field_5-container { position: absolute !important; overflow: hidden !important; display: inline !important; height: 1px !important; width: 1px !important; z-index: -1000 !important; padding: 0 !important; } #wpforms-2771-field_5-container input { visibility: hidden; } #wpforms-conversational-form-page #wpforms-2771-field_5-container label { counter-increment: none; }' ) );\n\t\t\t\t\tdocument.head.appendChild( style );\n\t\t\t\t\tdocument.currentScript?.remove();\n\t\t\t\t} )();\n\t\t\t<\/script><\/div><!-- .wpforms-field-container --><div class=\"wpforms-recaptcha-container wpforms-is-turnstile\" ><div class=\"wpforms-turnstile\" data-sitekey=\"0x4AAAAAAB481u6d2M4NhkkK\" data-action=\"FormID-2771\"><\/div><input type=\"text\" name=\"g-recaptcha-hidden\" class=\"wpforms-recaptcha-hidden\" style=\"position:absolute!important;clip:rect(0,0,0,0)!important;height:1px!important;width:1px!important;border:0!important;overflow:hidden!important;padding:0!important;margin:0!important;\" data-rule-turnstile=\"1\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"2771\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/pages\/3074\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-2771\" class=\"wpforms-submit\" data-alt-text=\"Sending...\" data-submit-text=\"Send message\" aria-live=\"assertive\" value=\"wpforms-submit\">Send message<\/button><img decoding=\"async\" src=\"https:\/\/futuremarketingacademy.com\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Aan het laden\" title=\"\"><\/div><\/form><\/div>  <!-- .wpforms-container -->\n\n\n<p class=\"wp-block-paragraph\">Free and no-obligation. From 3 or more marketers per session.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-uagb-container uagb-block-3e373ac6 alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-uagb-advanced-heading uagb-block-b1e3acbf\"><h4 class=\"uagb-heading-text\">FAQ about the GEO introduction session<\/h4><\/div>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1776439168616\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">What is Generative Engine Optimization, and how is it different from SEO?<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>Generative Engine Optimization (GEO) is the process of making your content easier for AI systems to understand, select and cite in AI-generated answers. Traditional SEO focuses mainly on visibility in search engine results pages. GEO focuses on visibility in tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1776439296860\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">What does the free GEO introduction session include?<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>The free session gives your team a practical introduction to AI search, the difference between SEO and GEO, and the main opportunities for your organization. Your team will also be introduced to the CASE Framework and receive advice on possible next steps.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1776439354486\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">Who is the incompany GEO training for?<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>The training is designed for marketing teams, content teams, SEO specialists, communication professionals and marketing managers who want to improve their visibility in AI-generated answers. It is especially suitable for teams of approximately 3 to 12 people.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780842463099\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">Which AI search tools are covered in the training?<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>The session discusses how visibility is changing across AI-driven search and answer environments, including ChatGPT, Gemini, Microsoft Copilot and Google AI Overviews. The focus is not on tricks for one tool, but on creating content that is complete, authoritative, structured and distinctive.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1780842488338\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">What happens after the free introduction session?<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>After the introduction session, you can decide whether your team wants to continue with one or more practical incompany workshops. There is no automatic registration for paid workshops; the follow-up depends on your team\u2019s goals and needs.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1782731246986\" class=\"rank-math-list-item\">\n<h5 class=\"rank-math-question \">What does an Incompany Training cost<\/h5>\n<div class=\"rank-math-answer \">\n\n<p>An Incompany GEO Training costs \u20ac1050,- per half day. We offer discounts for the full GEO training program of 3 workshops for \u20ac 2900,-.<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Free GEO Introduction Session for Your Marketing Team AI is changing how customers find information The session Outcome for your team GEO vs SEO explained Your team understands why AI search requires a different content approach. Introduction to the CASE Framework Your team receives a practical model for improving AI visibility. Examples from content and [&hellip;]<\/p>\n","protected":false},"author":130,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"disabled","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-3074","page","type-page","status-publish","hentry"],"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"trp-custom-language-flag":false},"uagb_author_info":{"display_name":"Marielle Alferink","author_link":"https:\/\/futuremarketingacademy.com\/nl\/author\/marielle-alferink\/"},"uagb_comment_info":0,"uagb_excerpt":"Free GEO Introduction Session for Your Marketing Team AI is changing how customers find information The session Outcome for your team GEO vs SEO explained Your team understands why AI search requires a different content approach. Introduction to the CASE Framework Your team receives a practical model for improving AI visibility. 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