{"id":2905,"date":"2026-01-23T11:37:12","date_gmt":"2026-01-23T11:37:12","guid":{"rendered":"https:\/\/futuremarketingacademy.com\/?p=2905"},"modified":"2026-07-10T09:20:13","modified_gmt":"2026-07-10T09:20:13","slug":"transitioning-from-seo-to-geo-hemink-group-case","status":"publish","type":"post","link":"https:\/\/futuremarketingacademy.com\/nl\/transitioning-from-seo-to-geo-hemink-group-case\/","title":{"rendered":"How an GEO introductionsession at Hemink Group led to a new direction: from SEO to GEO"},"content":{"rendered":"

Onlangs bezocht ik de Hemink Groep in Holten en gaf ik een introductionsession on Generative Engine Optimization (GEO)<\/strong><\/a>. This session was built on the mindset shift that started it all<\/a>, mapping the core transition from traditional SEO to GEO.<\/strong> For a team currently preparing a new website, the timing was perfect. They wanted to understand what an AI marketing training could do for their team. The goal of the session? To show that traditional marketing no longer aligns with how their customers find answers today. Businesses need a new AI marketing strategy to stay ahead.<\/p>\n\n\n\n

Het was geweldig om te zien wat er gebeurt als je diep induikt met een team. Je ziet het exacte moment waarop de kwartjes vallen: als AI je niet als bron gebruikt, word je onzichtbaar voor een grote groep potenti\u00eble klanten. This realization is precisely why Hemink Group acted now<\/a>, knowing that delaying their AI transition would create an insurmountable GEO early mover credibility gap.<\/strong><\/p>\n\n\n\n

De Verschuiving: Het antwoord staat al op het scherm<\/h2>\n\n\n\n

During the workshop, I explained that the era of ‘clicking blue links’ is ending. Hemink\u2019s clients who often have complex questions about property maintenance and sustainability are now getting their answers directly from systems like ChatGPT or Google AI Overviews.<\/p>\n\n\n\n

The major eye-opener for the team was that the customer often doesn’t even visit your website to find the answer anymore. This means your marketing strategy has to change. It\u2019s no longer just about your website being ‘found’; it\u2019s about being the authority the AI relies on for its information. This immediate competitive threat and strategic opportunity is exactly why Hemink<\/strong>Generative Engine Optimization: Waarom vroeg aan de slag gaan een \u2018geloofwaardigheidsgat\u2019 cre\u00ebert\u2019<\/a> Group acted now<\/strong> to avoid a widening GEO early mover credibility gap.<\/p>\n\n\n\n

\u201cWe moeten dit onmiddellijk opnemen in de nieuwe website\u201d<\/strong><\/h3><\/div>\n\n\n\n

Debora Citgez<\/strong>, directeur klant en markt bij de Hemink Groep, vatte de kern van de workshop perfect samen. Ze realiseerde zich dat deze nieuwe manier van zoeken invloed heeft op alles: van hoe je de tekst schrijft tot hoe je de technische kant van je website inricht. \u201cWe moeten hier rekening mee houden tijdens de bouw; dit gaat compleet anders werken,\u201d was haar directe reactie.<\/p>\n\n\n\n

Tijdens de sessie keken we naar praktische stappen die een team direct kan zetten om hun GEO-autoriteit<\/strong>:<\/p>\n\n\n\n