{"id":2905,"date":"2026-01-23T11:37:12","date_gmt":"2026-01-23T11:37:12","guid":{"rendered":"https:\/\/futuremarketingacademy.com\/?p=2905"},"modified":"2026-02-06T11:59:06","modified_gmt":"2026-02-06T11:59:06","slug":"gebruiksscenario-geo-inleidingles-hemink","status":"publish","type":"post","link":"https:\/\/futuremarketingacademy.com\/nl\/use-case-geo-introductionlesson-hemink\/","title":{"rendered":"Hoe een GEO-introductieles bij Hemink Groep leidde tot een nieuwe richting: van SEO naar GEO"},"content":{"rendered":"<p>Onlangs ben ik bij Hemink Group in Holten geweest om een introductieles te geven over <strong>Generatieve Motor Optimalisatie (GEO)<\/strong>. Voor een team dat momenteel een nieuwe website voorbereidt, kwam de timing perfect. Het doel van de sessie? Laten zien dat traditionele marketing niet meer aansluit bij hoe hun klanten tegenwoordig antwoorden vinden. Bedrijven hebben een nieuwe AI-marketingstrategie nodig om voorop te blijven lopen.<\/p>\n\n\n\n<p>Het was geweldig om te zien wat er gebeurt als je diep induikt met een team. Je ziet het exacte moment waarop de kwartjes vallen: als AI je niet als bron gebruikt, word je onzichtbaar voor een grote groep potenti\u00eble klanten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De Verschuiving: Het antwoord staat al op het scherm<\/h2>\n\n\n\n<p>Tijdens de workshop legde ik uit dat het tijdperk van \u2018blauwe links klikken\u2019 ten einde loopt. Klanten van Hemink \u2014 die vaak complexe vragen hebben over vastgoedonderhoud en duurzaamheid \u2014 krijgen hun antwoorden nu rechtstreeks van systemen zoals ChatGPT of Google AI Overviews.<\/p>\n\n\n\n<p>De grote oogopener voor het team was dat de klant tegenwoordig vaak niet eens meer je website bezoekt om het antwoord te vinden. Dit betekent dat je marketingstrategie moet veranderen. Het gaat niet langer alleen om het \u2018gevonden worden\u2019 van je website; het gaat erom dat je de autoriteit bent waarop de AI vertrouwt voor zijn informatie.<\/p>\n\n\n\n<div class=\"wp-block-uagb-advanced-heading uagb-block-6f393ddd\"><h3 class=\"uagb-heading-text\"><strong>\u201cWe moeten dit onmiddellijk opnemen in de nieuwe website\u201d<\/strong><\/h3><\/div>\n\n\n\n<p><strong>Debora Citgez<\/strong>, directeur klant en markt bij Hemink, vatte de kern van de workshop perfect samen. Ze realiseerde zich dat deze nieuwe manier van zoeken invloed heeft op alles: van hoe je de tekst schrijft tot hoe je de technische kant van je website inricht. \u201cWe moeten hier rekening mee houden tijdens de bouw; dit gaat compleet anders werken,\u201d was haar directe reactie.<\/p>\n\n\n\n<p>Tijdens de sessie keken we naar praktische stappen die een team direct kan zetten om hun <strong>GEO-autoriteit<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Gestructureerde gegevens:<\/strong> Zorgen dat AI de context van uw expertise begrijpt.<\/li>\n\n\n\n<li><strong>Brandcitaten:<\/strong> Uw merknaam koppelen aan uw specialiteit op de juiste plaatsen.<\/li>\n\n\n\n<li><strong>Volledige antwoorden:<\/strong> Informatie zo feitelijk maken dat AI er niet omheen kan.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Van inspiratie naar een concreet plan<\/strong><\/h2>\n\n\n\n<p>Wat deze dag succesvol maakte, was het enthousiasme en de leergierigheid van het team. Een introductieles is een goed begin, maar de echte waarde zit in de toepassing. Daarom stoppen we niet bij deze ene sessie.<\/p>\n\n\n\n<p>We gaan nu een reeks vervolgworkshops doen om de volledige marketingstrategie van Hemink klaar te stomen voor de wereld van AI. Het is fantastisch om te zien hoe een team in \u00e9\u00e9n middag van \u2018afwachten\u2019 naar \u2018vooroplopen\u2019 schakelt.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Recently, I visited Hemink Group in Holten to give an introductory lesson on Generative Engine Optimization (GEO). For a team currently preparing a new website, the timing was perfect. The goal of the session? To show that traditional marketing no longer aligns with how their customers find answers today. Businesses need a new AI marketing [&hellip;]<\/p>\n","protected":false},"author":130,"featured_media":2907,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources"],"uagb_featured_image_src":{"full":["https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/hemink_thumbnail_final.png",2050,2050,false],"thumbnail":["https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/hemink_thumbnail_final-150x150.png",150,150,true],"medium":["https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/hemink_thumbnail_final-300x300.png",300,300,true],"medium_large":["https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/hemink_thumbnail_final-768x768.png",768,768,true],"large":["https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/hemink_thumbnail_final-1024x1024.png",1024,1024,true],"1536x1536":["https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/hemink_thumbnail_final-1536x1536.png",1536,1536,true],"2048x2048":["https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/hemink_thumbnail_final-2048x2048.png",2048,2048,true],"trp-custom-language-flag":["https:\/\/futuremarketingacademy.com\/wp-content\/uploads\/2026\/01\/hemink_thumbnail_final.png",12,12,false]},"uagb_author_info":{"display_name":"Marielle Alferink","author_link":"https:\/\/futuremarketingacademy.com\/nl\/author\/marielle-alferink\/"},"uagb_comment_info":4,"uagb_excerpt":"Recently, I visited Hemink Group in Holten to give an introductory lesson on Generative Engine Optimization (GEO). For a team currently preparing a new website, the timing was perfect. The goal of the session? To show that traditional marketing no longer aligns with how their customers find answers today. Businesses need a new AI marketing&hellip;","_links":{"self":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/posts\/2905","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/comments?post=2905"}],"version-history":[{"count":1,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/posts\/2905\/revisions"}],"predecessor-version":[{"id":2906,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/posts\/2905\/revisions\/2906"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/media\/2907"}],"wp:attachment":[{"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/media?parent=2905"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/categories?post=2905"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futuremarketingacademy.com\/nl\/wp-json\/wp\/v2\/tags?post=2905"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}