Introduction
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1. What is GEO (Generative Engine Optimization)?
This module introduces the foundational concepts of Generative Engine Optimization (GEO) and the profound impact of AI on the search landscape. You will learn why GEO is the most critical marketing adaptation for businesses today and how it differs from traditional SEO.
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2. Understanding AI search systems
You'll explore the technical foundations of how AI search systems work. From their underlying architecture to specific platforms like Google SGE, Microsoft Copilot, and emerging alternatives.
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3. Content strategy for AI optimization
This module teaches you the art and science of creating content that AI systems recognize as authoritative and citation-worthy. You will learn to move beyond traditional content marketing and produce content that demonstrates deep expertise.
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4: AI-Era keyword and topic strategy
This module redefines keyword research for the age of AI. You will learn how to move beyond traditional keyword targeting to develop a sophisticated topic-based strategy that builds authority and aligns with how AI systems understand and connect information.
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5: Technical optimization for AI systems
This module covers the essential technical optimizations that make your website and content easily understood by AI systems. You will learn how to implement structured data, optimize your site architecture, and ensure your site performs at the highest level.
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6: Building authority and trust
This module focuses on the critical element of authority. You will learn how to build and signal your expertise to AI systems, establishing your brand and authors as trusted sources in your field.
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7: Multi-format content optimization
This module expands your GEO strategy beyond text to include visual, audio, and video content. You will learn how to optimize all your content formats for discovery and citation by AI systems.
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8: Industry-specific GEO strategies
This module provides tailored GEO strategies for specific business models and industries. You will learn how to apply the principles of GEO to the unique challenges and opportunities of your specific market.
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Assignment
Let's put your knowledge into practice
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Congratulations you’ve completed the course
You have completed the Generative Engine Optimization course!
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