The E-E-A-T Shift: How generative AI re-writes the rules for brand authority
Generative AI doesn’t just read content. It judges the writer. The classic focus on the company’s expertise is no longer enough. AI demands verifiable human experience. Why staff experience is your new authority signal Marketers traditionally focus their E-E-A-T (Expertise, Experience, Authority, Trust) efforts on the company’s “About Us” page. But AI Overviews and LLMs […]
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