Resources

Recently, I visited Hemink Group in Holten to give an introductory lesson on Generative Engine Optimization (GEO). For a team currently preparing a new website, the timing was perfect. The goal of the session? To show that traditional marketing no longer aligns with how their customers find answers today. Businesses need a new AI marketing

For years, marketing followed a familiar logic. If you understood how search engines worked, you could optimize for them.You researched keywords, improved rankings, tracked traffic, and refined conversion paths. That model worked, until it didn’t. Over the past months, something important has changed. Not just in tools or platforms, but in how visibility itself is

The name change from Future Marketing School to Future Marketing Academy better reflects our mission and what we do. The term Academy reflects our ambition to be a place of professionalism and depth where structured and advanced learning is central. Furthermore Academy underscores the importance of our growing community. We are more than just a

In the rapidly evolving landscape of AI-powered search, the old rules of SEO are no longer enough. As generative engines like ChatGPT, Perplexity, and Google’s AI Overviews become the new gatekeepers of information, a new discipline has emerged: Generative Engine Optimization (GEO). At the heart of this new paradigm lies a familiar but now critically

The question is on every marketer’s mind: “Will AI replace me?” The rise of generative AI has brought both excitement and anxiety to our industry. But the fear of being replaced by a machine misses the point. AI is not here to take your job; it’s here to change it. The marketers who thrive in

GEO is a land grab. The time to act is now, because the competitive barrier to entry is rising exponentially as AI trust systems mature. The competitive analogy: The SEO gold rush The current GEO landscape closely mirrors the early SEO “Gold Rush.” Just as early adopters secured high-authority domain names and built initial link

Generative Engine Optimization is about preparing your content to be consumed, summarized, and cited by machines. This requires a specific technical and structural approach. The underutilized schema priority Beyond standard FAQ schema, marketers must prioritize schemas that communicate process and definitive answers: The AI-ready introduction formula AI models use the top of your page for

Generative AI doesn’t just read content. It judges the writer. The classic focus on the company’s expertise is no longer enough. AI demands verifiable human experience. Why staff experience is your new authority signal Marketers traditionally focus their E-E-A-T (Expertise, Experience, Authority, Trust) efforts on the company’s “About Us” page. But AI Overviews and LLMs