Marielle Alferink - Future Marketing Academy

Marielle Alferink – AI Marketing Strategist and Founder

The Credibility Shift Framework

Marielle Alferink is the AI marketing strategist who teaches marketing teams to adapt to the future of marketing and AI. She developed “The Credibility Shift Framework,” a methodology that moves beyond traditional SEO to focus on what AI systems value most: demonstrable expertise and verifiable authority.

Her core philosophy: “The fundamental shift in AI search is from visibility to credibility. Winners in the AI era are not the ones that say they do something, but the ones that prove they know what they are talking about.”

Marielle Alferink Incompany AI Marketing Training

Marielle Alferink Founder and Incompany Trainer about AI Marketing

Professional journey

Marielle has spent over a decade in marketing, starting in film production and graphic design before transitioning into marketing roles at software and wholesale companies. This diverse background gave her a unique perspective on how businesses communicate and how customers make decisions.

While most marketers were still focused on traditional SEO in 2023-2024, Marielle was researching how AI systems actually work. This led her to pioneer Generative Engine Optimization. A discipline that barely existed and that most marketers still don’t understand.

Measurable impact

50% increase in AI citations

Businesses Marielle has worked with have seen an increase in their AI citations by 50% within 4 months.

2.5x higher conversion rate

Visitors from AI search are 2.5x more likely to convert than traditional SEO visitors.

Case study

After our Incompany introduction session, Hemink Group was so convinced of GEO’s importance that they immediately requested a full workshop.

Deep expertise in GEO

why schema markup is non-negotiable for AI search

Why Schema Markup For AI Search?

10 key differences between traditional SEO and Generative Engine Optimization

10 Key Differences Between SEO and Generative Engine Optimization

We do Incompany training about AI Marketing

Incompany AI Marketing Training

This is how AI will transform digital marketing in 2026

How AI is Transforming Digital Marketing

Education & Credentials

NHL Stenden University of Applied Sciences – Communication and Multimedia Design
Lusofona University, Lisbon – Minor in Cinema, Video, Communication Multimedia
University of Twente: CuriousU Summer, The future of Design
ROC van Twente: Reclame, Presentatie en Communicatie
Google: The Fundamentals of Digital Marketing
Coursera: Introduction to Augmented Reality and ARCore

Marielle Alferink is a specialist in Generative Engine Optimization