Onze expertise

Het gat dichten tussen marketing en generatieve AI

For years, the rules of online visibility were clear. You optimised your website, built your authority, and climbed the rankings. The goal was always the same: get the click. But the click is disappearing.

Today, AI systems like ChatGPT, Google AI Overviews, and Perplexity answer questions directly. They synthesise information from sources they trust and they cite those sources.

The question is no longer just “how do I rank?” The question is “why would an AI mention me at all?”

That is the question Future Marketing Academy was built to answer.

Education and training

Future Marketing Academy is a specialist in educating about AI marketing like Generative Engine Optimization, the strategy that ensures AI systems recognize your brand as a trusted authority and cite you in their answers.

We do two things, and we do them well.

Both paths lead to the same outcome: a brand that AI systems know, trust, and cite.

Individual SEO specialists

We help individual SEO specialists and marketers understand how AI search works and how to implement GEO in their own work through research, frameworks, and a practical online course.

Marketing teams

We help marketing teams in the Netherlands make the shift from traditional SEO to AI marketing through incompany training that translates GEO into the way your team thinks, works, and creates content.

Areas of expertise

Generative Engine Optimization

How AI search works and how to make sure your brand gets cited. From the fundamentals of GEO to practical implementation using the CASE Framework.

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AI Marketing for Teams

How marketing teams make the shift from traditional SEO to AI marketing. From mindset to strategy to incompany training.

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The story behind the CASE framework

Oprichter en onderzoeker

Marielle Alferink is a AI Marketing Strategist and Founder of Future Marketing Academy. After studying Communication & Multimedia Design at NHL in Leeuwarden and gaining international experience at Lusofona University in Lisbon, she gained years of practical expertise in marketing and design.

Marielle's nieuwsgierigheid naar vooruitgang in design en technologie bracht haar ertoe de monumentale verschuiving veroorzaakt door AI te herkennen. Terwijl de branche discussieerde over de impact van ChatGPT en AI Overviews, wijdde Marielle zich aan months of research.

“Ik heb deze cursus opgezet door onderzoek te doen toen er nauwelijks nog informatie beschikbaar was. Ik heb de verbanden gelegd in marketing in de echte wereld en me meedogenloos verdiept in hoe specifieke marketingonderdelen moeten change to get mentioned in AI search results. This framework is the result of that deep dive.”

What is Future Marketing Academy?

Future Marketing Academy is a specialist in Generative Engine Optimization (GEO) the strategy that helps brands get cited by AI systems like ChatGPT, Google AI Overviews, and Perplexity. We offer an online course for individual SEO specialists and incompany training for marketing teams in the Netherlands.

Who is Future Marketing Academy for?

We work with two groups: international SEO specialists and marketers who want to implement GEO themselves, and marketing managers and commercial directors in the Netherlands who want to train their team in AI marketing.

What makes Future Marketing Academy different?

What makes Future Marketing Academy different? Our approach is grounded in deep research into how large language models evaluate and cite sources. We do not teach theory we teach a tested methodology that is immediately applicable to your own work or organisation.

Wat is het CASE-kader?

The CASE Framework is our four-part methodology for GEO: Complete, Authority, Structure, Exclusive. It translates the requirements of AI search into a clear, actionable strategy. Read the full breakdown in The CASE Framework: The Guide to GEO.