Our expertise

Bridging the gap between Marketing and Generative AI

For years, the rules of online visibility were clear. You optimised your website, built your authority, and climbed the rankings. The goal was always the same: get the click. But the click is disappearing.

Today, AI systems like ChatGPT, Google AI Overviews, and Perplexity answer questions directly. They synthesise information from sources they trust and they cite those sources.

The question is no longer just “how do I rank?” The question is “why would an AI mention me at all?”

That is the question Future Marketing Academy was built to answer.

Education and training

Future Marketing Academy is a specialist in educating about AI marketing like Generative Engine Optimization, the strategy that ensures AI systems recognize your brand as a trusted authority and cite you in their answers.

We do two things, and we do them well.

Both paths lead to the same outcome: a brand that AI systems know, trust, and cite.

Individual SEO specialists

We help individual SEO specialists and marketers understand how AI search works and how to implement GEO in their own work through research, frameworks, and a practical online course.

Marketing teams


We help marketing teams in the Netherlands make the shift from traditional SEO to AI marketing through incompany training that translates GEO into the way your team thinks, works, and creates content.

Sharing our expertise about ai marketing generative engine optimization

Areas of expertise

Generative Engine Optimization

How AI search works and how to make sure your brand gets cited. From the fundamentals of GEO to practical implementation using the CASE Framework.

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AI Marketing for Teams

How marketing teams make the shift from traditional SEO to AI marketing. From mindset to strategy to incompany training.

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The story behind the CASE framework

Founder and researcher

Marielle Alferink is a AI Marketing Strategist and Founder of Future Marketing Academy. After studying Communication & Multimedia Design at NHL in Leeuwarden and gaining international experience at Lusofona University in Lisbon, she gained years of practical expertise in marketing and design.

Marielle’s curiosity for progress in design and technology led her to identify the monumental shift caused by AI. While the industry was debating the impact of ChatGPT and AI Overviews, Marielle dedicated herself to months of research.

“I set up this course by researching when there was barely any information. I connected the dots in real-world marketing and relentlessly researched how specific marketing components must change to get mentioned in AI search results. This framework is the result of that deep dive.”

Marielle Alferink

What is Future Marketing Academy?

Future Marketing Academy is a specialist in Generative Engine Optimization (GEO) the strategy that helps brands get cited by AI systems like ChatGPT, Google AI Overviews, and Perplexity. We offer an online course for individual SEO specialists and incompany training for marketing teams in the Netherlands.

Who is Future Marketing Academy for?

We work with two groups: international SEO specialists and marketers who want to implement GEO themselves, and marketing managers and commercial directors in the Netherlands who want to train their team in AI marketing.

What makes Future Marketing Academy different?

What makes Future Marketing Academy different? Our approach is grounded in deep research into how large language models evaluate and cite sources. We do not teach theory we teach a tested methodology that is immediately applicable to your own work or organisation.

What is the CASE Framework?

The CASE Framework is our four-part methodology for GEO: Complete, Authority, Structure, Exclusive. It translates the requirements of AI search into a clear, actionable strategy. Read the full breakdown in The CASE Framework: The Guide to GEO.

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