The question is on every marketer’s mind: “Will AI replace me?” The rise of generative AI has brought both excitement and anxiety to our industry. But the fear of being replaced by a machine misses the point. AI is not here to take your job; it’s here to change it. The marketers who thrive in […]

GEO is a land grab. The time to act is now, because the competitive barrier to entry is rising exponentially as AI trust systems mature. The competitive analogy: The SEO gold rush The current GEO landscape closely mirrors the early SEO “Gold Rush.” Just as early adopters secured high-authority domain names and built initial link

Generative AI doesn’t just read content; it judges the writer. The classic focus on the company’s expertise is no longer enough. AI demands verifiable human experience. Why staff experience is your new authority signal Marketers traditionally focus their E-E-A-T (Expertise, Experience, Authority, Trust) efforts on the company’s “About Us” page. But AI Overviews and LLMs

Generative Engine Optimization is about preparing your content to be consumed, summarized, and cited by machines. This requires a specific technical and structural approach. The underutilized schema priority Beyond standard FAQ schema, marketers must prioritize schemas that communicate process and definitive answers: The AI-ready introduction formula AI models use the top of your page for

The rules of online visibility have changed. Your search strategy needs a new blueprint to survive the age of AI. The marketer’s blind spot: Why Q&A isn’t enough Many SEO experts assume they simply need to write content in a Q&A format to appear in AI Overviews. This is the core misconception. Optimizing for direct