Free GEO Introduction Session for Your Marketing Team

Want to know how your team can become more visible in AI-generated answers from tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews? In one practical introduction session, Future Marketing Academy shows what Generative Engine Optimization means for your content, SEO and marketing strategy.

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Marielle Alferink Incompany AI Marketing Training

AI is changing how customers find information

Search behaviour is shifting from traditional search results to AI-generated answers. Your potential customers increasingly use tools such as ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews to explore topics, compare providers and make decisions.

That means your marketing team needs more than classic SEO. Your content must be complete, trustworthy, well-structured and distinctive enough for AI systems to understand and use.

The free GEO introduction session helps your team understand what is changing and where your first opportunities are.

Plan a free session for your team

What your team will learn in the session

The session gives your team a practical first understanding of Generative Engine Optimization. This is what we’ll cover:

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The session	Outcome for your team
GEO vs SEO explained	Your team understands why AI search requires a different content approach.
Introduction to the CASE Framework	Your team receives a practical model for improving AI visibility.
Examples from content and marketing	The topic becomes concrete and relevant to daily work.
Discussion of your next steps	You know whether a follow-up workshop would be useful.

Designed for marketing teams that want to stay visible in AI search

This introduction session is especially relevant for marketing teams, content teams, SEO specialists, communication professionals and marketing managers who want to understand how AI-generated answers affect their visibility.

It is best suited for teams of approximately 3 to 12 people within companies in the Netherlands. Basic knowledge of marketing or content is useful, but your team does not need advanced SEO knowledge to join the introduction session.

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The framework behind the training

During the session, your team is introduced to the CASE Framework™ from Future Marketing Academy. This framework helps marketers create content that is easier for AI systems to understand, evaluate and cite.

Complete: Answer important questions fully and provide useful context.
Authority & expertise: Make expertise, trust and brand authority visible.
Structure: Organize information so AI systems can process it more easily.
Exclusive: Add unique insights, examples or data that make your content stand out.

Marielle Alferink Founder and Incompany Trainer about AI Marketing

Training by Future Marketing Academy

The session is delivered by Marielle Alferink from Future Marketing Academy. The approach combines strategic explanation with practical application, so your team understands not only what GEO is, but also what it means for your own content and marketing priorities.

If the introduction session shows that your team wants to go deeper, you can book one or more practical incompany workshops. There is no automatic registration or obligation after the free session.

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I didn’t really know beforehand what to expect or if we even needed this. But after the introductory session, I am so glad we invited you.

Request a free GEO introduction session

Fill in the form and briefly tell us which team you would like to request the session for. We will contact you to align the session with your organization, knowledge level and main questions about AI search and GEO.

Free and no-obligation. From 3 or more marketers per session.

FAQ about the GEO introduction session

What is Generative Engine Optimization, and how is it different from SEO?

Generative Engine Optimization (GEO) is the process of making your content easier for AI systems to understand, select and cite in AI-generated answers. Traditional SEO focuses mainly on visibility in search engine results pages. GEO focuses on visibility in tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews.

What does the free GEO introduction session include?

The free session gives your team a practical introduction to AI search, the difference between SEO and GEO, and the main opportunities for your organization. Your team will also be introduced to the CASE Framework and receive advice on possible next steps.

Who is the incompany GEO training for?

The training is designed for marketing teams, content teams, SEO specialists, communication professionals and marketing managers who want to improve their visibility in AI-generated answers. It is especially suitable for teams of approximately 3 to 12 people.

Which AI search tools are covered in the training?

The session discusses how visibility is changing across AI-driven search and answer environments, including ChatGPT, Gemini, Microsoft Copilot and Google AI Overviews. The focus is not on tricks for one tool, but on creating content that is complete, authoritative, structured and distinctive.

What happens after the free introduction session?

After the introduction session, you can decide whether your team wants to continue with one or more practical incompany workshops. There is no automatic registration for paid workshops; the follow-up depends on your team’s goals and needs.

What does an Incompany Training cost

An Incompany GEO Training costs €1050,- per half day. We offer discounts for the full GEO training program of 3 workshops for € 2900,-.