Marielle Alferink

The marketing landscape is undergoing a profound transformation, driven by rapid advancements in artificial intelligence. As we move through 2025, AI has evolved from a promising technology to an essential component of effective marketing strategies. This article explores how AI is reshaping digital marketing and provides insights into how forward-thinking marketers can leverage these technologies […]

In the rapidly evolving landscape of digital search, a new paradigm is emerging that promises to transform how content is discovered and presented to users. Generative Engine Optimization (GEO) represents the next frontier for marketers and content creators who want to maintain visibility in an AI-driven search ecosystem. The Evolution of Search: From Keywords to AI-Generated Answers

As artificial intelligence transforms the search landscape, marketers face a new challenge: adapting their optimization strategies for AI-driven search engines. While traditional Search Engine Optimization (SEO) remains important, Generative Engine Optimization (GEO) is emerging as a critical discipline for maintaining visibility in an evolving digital ecosystem. This article explores the key differences between these two