Incompany GEO Training

Marketing leaders are moving beyond traditional SEO to learn everything about Generatieve Motor Optimalisatie (GEO). As AI-generated answers replace the classic search results, the goal has shifted. It’s no longer just about being found, but it’s about being cited
in AI answers. To navigate this transition we’ve developed the Credibility Framework, which exists of four important pillars for GEO succes.

In this practical in-company training, your team learns how to transform content from “findable in lists” to “cited as an authority” by AI models.
Nieuwsgierig naar onze workshops? Wij bieden een gratis GEO-introductieles, where we’ll explain the mindshift that marketers need to make if they want to stay ahead in this new AI search landscape.

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The change marketing makes because of AI

Als marketingmanager vraag je je waarschijnlijk af:

“Hoe verandert AI eigenlijk onze SEO-resultaten?”
“Wat moeten we doen op dit moment om zichtbaar te blijven in AI-antwoorden?”
“Hoe kan ik mijn team efficiënt trainen zonder een enorm budget of tijdsinvestering?”

This Generative Engine Optimization training is designed to answer those questions. We skip the vague hype and focus on what matters. Your team will learn how to adapt your content, build authority, and measure the results of your Generative Engine Optimization efforts. Your team will walk away with a clear plan.

Marielle Alferink Incompany AI-marketingtraining

What’s the credibility framework for GEO marketing?

In this practical half-day workshop, your team will build a hands-on strategy using our signature Credibility Framework™. We developed this approach to navigate the shift toward AI-driven search. This framework focuses on the 4 critical pillars of visibility:

AI-friendly formatting: Learn how to layout your content so AI models instantly recognize and surface your data in their responses.
Citation worthiness: Create the unique data points and perspectives that force AI engines to credit your brand as the expert.
Semantic depth: Go beyond keywords. We’ll show you how to write the comprehensive content that AI needs to provide a full answer.
Authority & expertise: Build the digital signals (E-E-A-T) required for AI models to trust and recommend your company.

Begin met een gratis GEO-introductieles

Wil je ons eerst leren kennen? Dat kan. Begin met een gratis kennismakingsles ‘the Generative Mindshift’. In één uur laten we je zien wat er verandert in de wereld van online zoeken en hoe je daarop kunt inspelen.

Geef je team de AI-vaardigheden van morgen

Wacht niet totdat uw concurrenten het uitzoeken. De toekomst van marketing gebeurt vandaag. Investeren in een GEO-training voor uw team is de meest effectieve manier om uw online zichtbaarheid voor de komende jaren veilig te stellen.

Ben je klaar om je team de tools te geven die ze nodig hebben om te slagen?

gratis GEO mindshift sessie over AI-marketing

Vraag een gratis GEO-introductieles aan

How many team members can participate in a session?

These GEO trainings are designed for marketingteams between 4 and 12 employees. If you have different preferences please contact us.

What’s Generative Engine Optimization?

Generative Engine Optimization is a way to adapt your marketing strategy to get referenced by AI in their answers.

What is the location of the training?

These introduction lessons and trainings are being held at your company in The Netherlands.