Incompany GEO Training

As a marketing manager you are probably asking “How does AI actually change our SEO results?” or “How can I train my team on AI”. This Generative Engine Optimization training is designed to answer those questions. It’s no longer just about being found, but it’s about being cited in AI answers.

To navigate this transition we’ve developed the Credibility Framework, which exists of four important pillars for GEO succes.
In this practical in-company training, your team will learn how to adapt your content, build authority, and measure the results of your Generative Engine Optimization efforts.

Curious about our workshops? We offer a free GEO introduction lesson, where we’ll explain the mindshift that marketers need to make if they want to stay ahead in this new AI search landscape.

Download the leaflet

Marielle Alferink Founder and Incompany Trainer about AI Marketing

What’s the credibility framework for GEO marketing?

In this practical half-day workshop, your team will build a hands-on strategy using our signature CASE Framework™. We developed this approach to navigate the shift toward AI-driven search. This framework focuses on the 4 critical pillars of visibility:

Complete: Go beyond keywords. We’ll show you how to write thorough content that AI needs to provide a full answer.
Authority & expertise: Build the digital signals (E-E-A-T) required for AI models to trust and recommend your company.
Structure: Learn how to layout your content so AI models instantly recognize and surface your data in their responses.
Exclusive: Create the unique data points and perspectives that force AI engines to credit your brand as the expert.

Start with a free GEO introduction lesson

Want to get to know us first? You can. Start with a free introduction lesson ‘the Generative Mindshift’. In one hour, we’ll show you what’s changing in the world of online search and how you can respond to it.

Give Your Team the AI Skills of Tomorrow

Don’t wait until your competitors have figured it out. The future of marketing is happening today. Investing in an GEO training for your team is the most effective way to secure your online visibility for years to come.

Are you ready to give your team the tools they need to succeed?

free GEO mindshift session about AI marketing

Request a free GEO introduction lesson

How many team members can participate in a session?

These GEO trainings are designed for marketingteams between 4 and 12 employees. If you have different preferences please contact us.

What’s Generative Engine Optimization?

Generative Engine Optimization is a way to adapt your marketing strategy to get referenced by AI in their answers.

What is the location of the training?

These introduction lessons and trainings are being held at your company in The Netherlands.