Marielle Alferink

In the evolving landscape of AI-driven search, the principles of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) have taken on renewed importance. Originally developed as guidelines for human search quality raters, these principles now play a crucial role in how AI systems evaluate and prioritize content. This article explores how marketers can implement E-E-A-T principles specifically […]

In an increasingly digital world, brands face the ongoing challenge of creating memorable, engaging experiences that cut through the noise and forge meaningful connections with customers. Augmented Reality (AR) and Virtual Reality (VR) technologies have emerged as powerful tools in the modern marketer’s arsenal, offering unprecedented opportunities to create immersive experiences that captivate audiences and

The marketing landscape is undergoing a profound transformation, driven by rapid advancements in artificial intelligence. As we move through 2025, AI has evolved from a promising technology to an essential component of effective marketing strategies. This article explores how AI is reshaping digital marketing and provides insights into how forward-thinking marketers can leverage these technologies

In the rapidly evolving landscape of digital search, a new paradigm is emerging that promises to transform how content is discovered and presented to users. Generative Engine Optimization (GEO) represents the next frontier for marketers and content creators who want to maintain visibility in an AI-driven search ecosystem. The Evolution of Search: From Keywords to AI-Generated Answers

As artificial intelligence transforms the search landscape, marketers face a new challenge: adapting their optimization strategies for AI-driven search engines. While traditional Search Engine Optimization (SEO) remains important, Generative Engine Optimization (GEO) is emerging as a critical discipline for maintaining visibility in an evolving digital ecosystem. This article explores the key differences between these two