Incompany GEO Training

Marketing leaders are moving beyond traditional SEO to learn everything about Generative Engine Optimization (GEO). As AI-generated answers replace the classic search results, the goal has shifted. It’s no longer just about being found, but it’s about being cited
in AI answers. To navigate this transition we’ve developed the Credibility Framework, which exists of four important pillars for GEO succes.

In this practical in-company training, your team learns how to transform content from “findable in lists” to “cited as an authority” by AI models.
Curious about our workshops? We offer a free GEO introduction lesson, where we’ll explain the mindshift that marketers need to make if they want to stay ahead in this new AI search landscape.

Download the leaflet

The change marketing makes because of AI

As a marketing manager, you’re probably asking:

“How does AI actually change our SEO results?”
“What do we need to do right now to stay visible in AI answers?”
“How can I train my team efficiently without a huge budget or time investment?”

This Generative Engine Optimization training is designed to answer those questions. We skip the vague hype and focus on what matters. Your team will learn how to adapt your content, build authority, and measure the results of your Generative Engine Optimization efforts. Your team will walk away with a clear plan.

Marielle Alferink Incompany AI Marketing Training

What’s the credibility framework for GEO marketing?

In this practical half-day workshop, your team will build a hands-on strategy using our signature Credibility Framework™. We developed this approach to navigate the shift toward AI-driven search. This framework focuses on the 4 critical pillars of visibility:

AI-friendly formatting: Learn how to layout your content so AI models instantly recognize and surface your data in their responses.
Citation worthiness: Create the unique data points and perspectives that force AI engines to credit your brand as the expert.
Semantic depth: Go beyond keywords. We’ll show you how to write the comprehensive content that AI needs to provide a full answer.
Authority & expertise: Build the digital signals (E-E-A-T) required for AI models to trust and recommend your company.

Start with a free GEO introduction lesson

Want to get to know us first? You can. Start with a free introduction lesson ‘the Generative Mindshift’. In one hour, we’ll show you what’s changing in the world of online search and how you can respond to it.

Give Your Team the AI Skills of Tomorrow

Don’t wait until your competitors have figured it out. The future of marketing is happening today. Investing in an GEO training for your team is the most effective way to secure your online visibility for years to come.

Are you ready to give your team the tools they need to succeed?

free GEO mindshift session about AI marketing

Request a free GEO introduction lesson

How many team members can participate in a session?

These GEO trainings are designed for marketingteams between 4 and 12 employees. If you have different preferences please contact us.

What’s Generative Engine Optimization?

Generative Engine Optimization is a way to adapt your marketing strategy to get referenced by AI in their answers.

What is the location of the training?

These introduction lessons and trainings are being held at your company in The Netherlands.